LONDON - MediaCom was last night crowned Agency of the Year at the annual Media Week Awards ceremony, beating two-years-in-a-row winner Carat and OMD UK to the crown.
MediaCom: Agency of the Year Award winner
The WPP agency impressed the awards judges with its considerable growth in the past year - becoming the first media agency to pass the £1bn billings landmark - but also through its regional growth in Scotland.
MediaCom was also singled out for a consultancy partnership with Thinkbox, its Carbon Neutral Project and its Word of Mouth client initiative.
MediaCom scooped the Media Idea (Medium) award for campaigns of between £250k and £1m for its work on Aquafresh: The Nurdles. It won the award in a final showdown against OMD UK, Goodstuff and Mindshare.
Judges were impressed by the activity - a 90-second film called The Nurdle Schmurdle - which aimed to help mums persuade their children to brush their teeth and go to bed.