We're an integral part of the MediaCom Group, the UK's largest media planning and buying agency, with annual billings in the region of £1 billion. MediaCom Group are the driving force behind Group M, WPP's combined buying unit, which is typically responsible for between £1 in every £3 or £4 spent across display media in the UK. In simple terms, if you watch TV tonight, around 1 in every 3 ads will have been planned and bought by Group M.
This offline dominance is also reflected online, where Group M is the largest buyer of online impressions in the UK. In Manchester alone, our billings are in excess of £100,000,000, making us one of the largest buyers of TV and press advertising outside of London. Our research and planning tools are second to none. Not only do we subscribe to virtually every marketing and media planning tool available, but we have also created numerous bespoke tools that help our clients commercially. These cover key areas such as econometric modelling, direct response analysis, consumer insight, effectiveness and ROI.
MediaCom North haven’t just improved our media, they’ve
improved our business."Mark Lucius, Marketing Director,Park Hampers
Boots.com use a combination of MediaCom London and Manchester to plan and buy our online activity. MediaCom North handle our PPC search activity and their considerable expertise in this area has yielded spectacular results. Moreover, they are a pleasure to deal with - continuously trialling new ideas to expand and improve our campaigns.”
Vicky Dring, Online Marketing Manager, Boots
Congratulations on a great first year handling our account. Business is up over 15%, and your own performance is well in line with this.”
Nick Canning, Marketing Director, Iceland
A creative marriage made in heaven! I was so impressed by the lengths to which the team went to get this campaign right for our brand. We have often struggled with creative partnerships in the past...in this case, our expectations were succeeded, both in terms of customer service and creative execution. It was a pleasure to work with a team who mirrored our obsession with detail and quality.”
Clare Abbott, Marketing Director, Taylors Coffee