A new approach to data has won MediaCom Australia a global innovation award. The team’s Data Spine initiative, was recognised by the BIG Innovation Awards, designed to celebrate global companies who show innovation in their respective fields.
Other winners included the US Marine Corp, Dow and AT&T.
Data Spine is designed to ensure that MediaCom clients can truly benefit from the complex digital ecosystem that now exists. It does this by bringing together all the data assets across the agency business, creating greater opportunities to identify deeper, richer consumer journey insights.
The system also demonstrates MediaCom Australia’s ability to provide clients with strategic advice that goes beyond the agency’s heritage in smart media investment.
Data Spine not only showcases the agency’s understanding of the data and technology eco-system but also gives it the ability to glean valuable consumer insights that can be activated into clients’ stores, websites, product packaging, CRM, social footprint, content strategy and media investment decisions.
“We are thrilled to have won such a prestigious award for innovation that moves us into a much broader competitive landscape. We’ve shown that MediaCom can create solutions that sit alongside world class military, biotechnology and telecommunications innovators,” said Willie Pang, Chief Digital and Product Officer at MediaCom Australia.